Search engine optimization (SEO) is an important component to driving traffic to your site. Consistently placed content-rich articles with highly-effective SEO will increase website traffic and reduce bounce rates.
It may be confusing when first implementing SEO into your content given that Google’s algorithm has changed.
Business and company pages used to be among the top-ranking listings in Google. รับทำ seo ราคาถูก
Now, those coveted spots are held by articles and reviews.
Keyword stuffing and excessive keyword repetition will no longer work as a strategy and any site using these tactics may be penalized by Google or other search engines.
How can the small business owner drive traffic and use SEO effectively with today’s new algorithms?
While link building techniques are also importation, I want to talk today more about what you can do with your page actions.
Taking the various search engines and platforms, keywords, meta descriptions and tags, and paid advertisements into account, will give your site the boost it may need.
Targeting Search Engines and Platforms
As a business owner or content marketer, your primary focus should always be on the audience.Using the search engines and platforms your customers are using will maximize your efforts.
Know your ideal customer and where they can be found.
For example, if your ideal customers are lawyers or dentists, you should focus your SEO marketing on LinkedIn to bring those people to your site.
However, if your customers are women working outside the home, then you will probably find them on Facebook or Pinterest.
The reason targeting specific search engines and platforms are suggested is because placing SEO and content-rich articles in the wrong place will not increase traffic.
In fact, it may produce a high level of bounce rates in which people leave your site quickly after discovering it is not what they are looking for.
Since Google is widely known as a search engine, it will be the subject for the following SEO strategies.
According to an article on MOZ, a software as a service company (SaaS), the new Google algorithm emphasizes value to the customer.
When a customer types in a keyword, the search engine result pages (SERPs) will display content based on giving the searcher information about the keyword, compare it to other similar items, or allow the searcher to read reviews about the product.